Technological Marketing
The Sapir Academic CollegeBachelor of Arts (B.A)
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Admission requirements
You can be admitted through one of these tracks:
By bagrut, no psychometric exam
Admission requirements(our wording)
- An average grade of 80 or higher in the bagrut certificate or pre-academic mechina, or a weighted score of 80 or higher in a practical engineer diploma
- Mathematics at 4 units (yehidot) with a grade of 65 or higher*
- A grade of 70 or higher in English at 4 units, or in an English course in a mechina or as part of a practical engineer diploma
Special track
Admissions committee
- Applicants who do not meet the above admission requirements are asked to attach the following documents to the registration form: a letter of request, up to 400 words, explaining the reasons justifying the applicant's exceptional admission; the applicant's résumé; relevant recommendations (optional). The committee will invite applicants to an interview at its discretion.
- Review of exceptional casesIn accordance with Council for Higher Education guidelines, the department may admit up to 10% of applicants who do not meet the admission requirements as exceptional cases, plus an additional 8% of exceptional cases on the grounds of reserve duty and service as combat soldiers during regular service, as well as parents of a child under 13 whose spouse served at least 42 days during the year preceding registration.
- Review of exceptional casesIn addition, in exceptional and rare cases, in accordance with Council for Higher Education guidelines and at the department’s discretion, an exemption may be granted and admission without a bagrut certificate may be allowed for applicants who have demonstrated that their ability to study was severely affected due to significant and lengthy service in the war (more than 90 days) and/or a significant injury sustained during military service in the war and/or other affected groups, such as those who were orphaned of their parents as a result of the events of 7.10, returned hostages, and similar cases.
These are minimum requirements: meeting them does not by itself guarantee admission.
The requirements are in the institution's words. Names and labels marked "our wording" are our own, written from the same page.
For every track
- *Applicants who do not meet the mathematics requirement will be admitted conditionally on completing the course “Introduction to Mathematics” with a grade of 70 or higher.
- Applicants who studied at a high school where the language of instruction is not Hebrew must take a Hebrew proficiency exam (Yael exam).
The Hebrew terms
bagrut certificateתעודת בגרותbagrutבגרותmechinaמכינהpre-academic mechinaמכינת קד"אweighted scoreציון משוקללpractical engineerהנדסאיunitsיח"לadmissions committeeועדת קבלהapplicantמועמדCouncil for Higher Educationמל"ג
- Source:The institution's sitesapir.ac.ilchecked 2 Oct 2026
After the degree
Which industries they work in
- Computer programming, computer consulting, and other related services15%
- Education10%
- Financial Services, Except Insurance and Pension Funds9%
Employment rate is above average 95% of graduates are employed 3–4 years after completing their studies
Graduates’ salaries are above average: ₪19,000 average monthly salary 5–6 years after graduation
- Source:Avodata, Ministry of Laboravodata.labor.gov.il /…/535checked 2 Oct 2026
- Source:Avodata, Ministry of Laboravodata.labor.gov.il /…/218checked 2 Oct 2026
Admitted students and graduates
for this program at this institution
- Program length: 3 years
- On-time graduation rate 80% of students
- Average bagrut score of admitted students: 87 points
- Average psychometric score 520 points
- Source:Avodata, Ministry of Laboravodata.labor.gov.ilchecked 2 Oct 2026
Money
How the institution is funded
Budgeted institutions
Tuition2026/27
Annual tuition for a full-time bachelor's degree program in the 2026/27 academic year: ₪12,203.
Periphery 44 grant
Periphery 44 grant — a contribution to first-year tuition
Who: Discharged soldiers and those who have completed national service.
per the Ministry of Defense page as checked on 4 Oct 2026
- Source:Council for Higher Educationche.org.il /…/מוסדות אקדמייםchecked 4 Oct 2026
- Source:Council for Higher Educationche.org.il /…/שכר-הלימודchecked 4 Oct 2026
- Source:Ministry of Defensehachvana.mod.gov.il /…/List-of-Educational-Institu…checked 4 Oct 2026
- Source:Ministry of Defensehachvana.mod.gov.il /…/Perypheria44checked 4 Oct 2026