Visual Communications
The Sami Shamoon College of EngineeringBachelor of Design (B.Des)
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Admission requirements
For every track
- Passing entrance exams in lettering and design
- Portfolio
- Passing a personal interview
- Full bagrut certificate (or foreign high-school diploma, approved by the Ministry of Education)
The Hebrew terms
entrance examמבחן כניסהportfolioתיק עבודותpersonal interviewראיון אישיbagrut certificateתעודת בגרותbagrutבגרותforeign high-school diplomaבגרות חו"לMinistry of Educationמשרד החינוך
- Source:The institution's sitesce.ac.ilchecked 2 Oct 2026
What you study
Visual communication (formerly graphic design) involves visual design and communicating messages through different media across a wide range of practices: print, the internet, branding and advertising, illustration, comics, typeface design, and more. The program provides knowledge for creating a visual language, along with tools for expressing messages and ideas through design. It combines theoretical courses with practical, applied knowledge. Courses in the degree include art and design history, color fundamentals, composition, design thinking, visualization, drawing, image creation, illustration, typography, packaging design, video photography, animation and computer software, UX/UI, design and illustration, print in the modern era, letter design, websites and digital branding, apps and digital products, game design, and more.
- Source:Avodata, Ministry of Laboravodata.labor.gov.ilchecked 2 Oct 20262023 data
After the degree
What graduates work as
- Graphic design and multimedia designmost commonCreating graphics, special effects, animations, and images for computer games, films, music videos, print media, and advertisements.
Which industries they work in
- Computer programming, computer consulting, and other related services49%
- Other professional, scientific, and technical services13%
- Advertising and market research8%
Above-average employment rate: 92% of graduates are employed 3–4 years after completing their studies(average across colleges)
Graduate salaries above average: ₪20,400 average monthly salary 5–6 years after completing their studies(average across colleges)
- Source:Avodata, Ministry of Laboravodata.labor.gov.il“colleges” tabchecked 2 Oct 20262023 data
Admitted students and graduates
for this program at this institution
- Program length: 4 years
- Average bagrut score of admitted students: 88 points
- Average psychometric score: 500 points
- Source:Avodata, Ministry of Laboravodata.labor.gov.ilchecked 2 Oct 2026
Money
How the institution is funded
Budgeted institutions
Tuition2026/27
Annual tuition for a full-time bachelor's degree program in the 2026/27 academic year: ₪12,203.
Periphery 44 grant
Periphery 44 grant — a contribution to first-year tuition
Who: Discharged soldiers and those who have completed national service.
per the Ministry of Defense page as checked on 4 Oct 2026
- Source:Council for Higher Educationche.org.il /…/מוסדות מתוקצביםchecked 4 Oct 2026
- Source:Council for Higher Educationche.org.il /…/שכר-הלימודchecked 4 Oct 2026
- Source:Ministry of Defensehachvana.mod.gov.il /…/List-of-Educational-Institu…checked 4 Oct 2026
- Source:Ministry of Defensehachvana.mod.gov.il /…/Perypheria44checked 4 Oct 2026
Links
This field at other institutions
- Bezalel – Academy of Arts and Design, JerusalemVisual CommunicationsBachelor of Design (B.Des)
- Emuna Ephrata – academic college of arts and educationVisual Communication: Multi-Age Track (Grades 1–12)Bachelor of Design Education (B.Ed. Des)
- Holon Institute of Technology – HITVisual Communication DesignBachelor of Design (B.Des)
- Shenkar. Engineering. Design. ArtVisual CommunicationsBachelor of Design (B.Des)
- University of HaifaVisual Communication DesignBachelor of Design (B.Des)