Advertising and Marketing Communications

Ono Academic CollegeBachelor of Arts (B.A)

No psychometric exam — with a bagrut average of 92 or more

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Admission requirements

Intake for the 2026/27 academic year

You can be admitted through one of these tracks:

By bagrut, no psychometric exam

Direct admission

Bagrut average of 92 or higher.

Regular track

Weighted admission

Passing an admissions interview and a bagrut average of 80–91, or a psychometric exam score of 550 and a full bagrut certificate.

Through a preparatory program

Pre-academic mechina

A pre-academic mechina will be available. To learn more about the mechina and its requirements, schedule a consultation.

Special track

Academic Pathway Program

For applicants with a full bagrut who do not meet the average grade requirement (completion of a cluster of academic courses before beginning their studies).

For adults and those who have studied before5

Previous degree from a recognized academic institution

Direct admissionPrevious degree from a recognized academic institution.

24 credit points from The Open University of Israel

Direct admission24 credit points from The Open University of Israel (*excluding recognition of previous studies)

Practical engineer certificate

Direct admissionPractical engineer certificate

Over 30 years of age

Weighted admissionOver 30 years of age: pass an admissions interview and have a full bagrut.

Applicants with previous academic studies

Weighted admissionApplicants with previous academic studies: pass an admissions interview.

These are minimum requirements: meeting them does not by itself guarantee admission.

The Hebrew terms

direct admissionקבלה ישירהbagrut averageממוצע בגרותbagrutבגרותpsychometric examפסיכומטריmechinaמכינהpre-academic mechinaמכינת קד"אrecognized academic institutionמוסד אקדמי מוכרcredit pointsנ"זpractical engineerהנדסאי

Source:The institution's siteono.ac.ilchecked 2 Oct 2026intake 2026/27

What you study

The studies provide theoretical knowledge for analyzing and understanding communication, with a critical perspective on the media, alongside practical tools and skills needed to enter the field. The curriculum covers topics from a range of fields, including journalism, public relations, social psychology, communication, society and culture, fundamentals of social and political thought, fundamentals of humanistic thought, theories and models, as well as practical workshops in writing, presenting, editing, and more.

Source:Avodata, Ministry of Laboravodata.labor.gov.ilchecked 2 Oct 20262023 data

After the degree

What graduates work as

Advertising and Marketing Consultingmost commonDeveloping and coordinating marketing strategies and advertising campaigns. Defining markets and identifying and developing marketing opportunities for new and existing products and services.
Sales and Marketing Managementmost commonPlanning, directing, and coordinating marketing and sales work within or for a company or organization.
Journalismmost commonResearching, reporting and interpreting news and current affairs in print and online newspapers, on television, on the radio and in other media.
Directing, Production and Arts ManagementSupervision and oversight of the technical and artistic aspects of making films, television and radio programs, music, and theater productions.
Office ManagementSupervising and coordinating the activities of employees in the office.

Which industries they work in

Computer programming, computer consulting, and other related services17%
Advertising and market research11%
Education7%

Employment rate is above average 90% of graduates are employed 3–4 years after completing their studies

Graduates' salaries are similar to average: ₪16,200 average monthly salary 5–6 years after graduation

Source:Avodata, Ministry of Laboravodata.labor.gov.il /…/494checked 2 Oct 2026
Source:Avodata, Ministry of Laboravodata.labor.gov.il /…/225checked 2 Oct 2026

Admitted students and graduates

for this program at this institution

Program length: 3 years
On-time graduation rate: 70% of students
Average bagrut score of admitted students: 88 points
Average psychometric score: 460 points

Source:Avodata, Ministry of Laboravodata.labor.gov.ilchecked 2 Oct 2026

Money

How the institution is funded

Non-budgeted institutions

Tuition

At academic institutions that are not funded by the Planning and Budgeting Committee (PBC), tuition is set by the institution itself.

The grants page

Source:Council for Higher Educationche.org.il /…/מוסדות לא מתוקצביםchecked 4 Oct 2026
Source:Council for Higher Educationche.org.il /…/שכר-הלימודchecked 4 Oct 2026