Communication
Media, Culture and DesignMarketing and Sales
- programs
- 20
- institutions
- 19
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Where to study it
No programs here match.
University8
- Ariel University in SamariaCommunicationBachelor of Arts (B.A)Jerusalem region3 yrsNo psychometric exam — with a bagrut average of 95 or moreAlso required: Hebrew
- Bar-Ilan UniversityCommunicationBachelor of Arts (B.A)Tel Aviv region3 yrsNo psychometric exam — with a bagrut average of 98 or moreRequirements only partly collectedIntake 2026/27Also required: English, Hebrew and more
- Ben-Gurion University of the NegevCommunicationBachelor of Arts (B.A)South region3 yrsNo psychometric exam — with a bagrut average of 98 or moreIntake 2026/27Also required: English, Hebrew and more
- Hebrew University of JerusalemCommunication and JournalismBachelor of Arts (B.A)Jerusalem region3 yrsAdmission without the psychometric exam — see below
- Reichman UniversityCommunicationBachelor of Arts (B.A)Sharon region3 yrsNo psychometric exam — with a bagrut average of 89 or moreIntake 2026/27Also required: English
- Tel Aviv UniversityCommunicationBachelor of Arts (B.A)Tel Aviv region3 yrsNo psychometric exam — with a bagrut average of 102 or moreIntake 2026/27Other requirements apply
- The Open University of IsraelCommunicationBachelor of Arts (B.A)Sharon region3 yrsOpen admission
- University of HaifaCommunicationBachelor of Arts (B.A)Haifa region3 yrs
College (state-funded)4
- Jerusalem Multidisciplinary Academic CenterGovernment, Communication and DiplomacyBachelor of Arts (B.A)Jerusalem region3 yrsNo psychometric exam — with a bagrut average of 80 or morePeriphery 44 grant — a contribution to first-year tuitionAlso required: Hebrew, interview and more
- Kinneret Academic CollegeCommunicationBachelor of Arts (B.A)North region3 yrsNo psychometric exam — with a bagrut average of 83 or morePeriphery 44 grant — a contribution to first-year tuitionRequirements only partly collectedAlso required: English, interview
- Max Stern Academic College of Emek YezreelCommunication and Media StudiesBachelor of Arts (B.A)North region3 yrsNo psychometric exam — with a bagrut average of 73 or morePeriphery 44 grant — a contribution to first-year tuitionIntake 2026/27Also required: English, Hebrew and more
- The Sapir Academic CollegeCommunicationBachelor of Arts (B.A)South region3 yrsNo psychometric exam — with a bagrut average of 75 or morePeriphery 44 grant — a contribution to first-year tuitionAlso required: English, Hebrew, interview and more
College (not state-funded)5
- Netanya Academic CollegeCommunicationBachelor of Arts (B.A)Sharon regionNo psychometric exam — with a bagrut average of 75 or moreAlso required: mathematics, Hebrew and more
- Ono Academic CollegeAdvertising and Marketing CommunicationsBachelor of Arts (B.A)Tel Aviv region3 yrsNo psychometric exam — with a bagrut average of 92 or moreIntake 2026/27
- Peres Academic CenterCommunicationBachelor of Arts (B.A)Shfela regionNo psychometric exam — with a bagrut average of 90 or more
- The College of Management – Academic StudiesCommunicationBachelor of Arts (B.A)Tel Aviv region3 yrsNo psychometric exam — with a bagrut average of 85 or more
- The College of Management – Academic StudiesMedia Studies and ManagementBachelor of Arts (B.A)Tel Aviv region3 yrsNo psychometric exam — with a bagrut average of 85 or more
College of education3
- “Orot Israel” Academic College of Education, established by Orot Israel College and Moreshet Yaakov CollegeHigh School Track: Media and Communications Studies (Grades 7–10)Bachelor of Education (B.Ed)Tel Aviv regionNo psychometric exam — with a bagrut average of 92 or moreRequirements only partly collectedIntake 2026/27Also required: interview
- Kibbutzim College of Education, Technology and the ArtsHigh School Track: Media and Film (grades 9–12)Bachelor of Art Education (B.Ed.F.A)Tel Aviv regionNo psychometric exam — with a bagrut average of 80 or moreAlso required: English, Hebrew, interview and more
- Oranim Academic College of EducationCommunication Studies, Secondary School Track (Grades 7–10)Bachelor of Education (B.Ed)North regionNo psychometric exam — with a bagrut average of 92 or morePeriphery 44 grant — a contribution to first-year tuitionRequirements only partly collectedIntake 2026/27Also required: English, Hebrew
What you study
The studies provide theoretical knowledge for analyzing and understanding communication, with a critical perspective on the media, alongside practical tools and skills needed to enter the field. The curriculum covers topics from a range of fields, including journalism, public relations, social psychology, communication, society and culture, fundamentals of social and political thought, fundamentals of humanistic thought, theories and models, as well as practical workshops in writing, presenting, editing, and more.
- Source:Avodata, Ministry of Laboravodata.labor.gov.ilchecked 2 Oct 20262023 data
After the degree
What graduates work as
- Advertising and Marketing Consultingmost commonDeveloping and coordinating marketing strategies and advertising campaigns. Defining markets and identifying and developing marketing opportunities for new and existing products and services.
- Sales and Marketing Managementmost commonPlanning, directing, and coordinating marketing and sales work within or for a company or organization.
- Journalismmost commonResearching, reporting and interpreting news and current affairs in print and online newspapers, on television, on the radio and in other media.
- Directing, Production and Arts ManagementSupervision and oversight of the technical and artistic aspects of making films, television and radio programs, music, and theater productions.
- Office ManagementSupervising and coordinating the activities of employees in the office.
Which industries they work in
- Computer programming, computer consulting, and other related services17%
- Advertising and market research11%
- Education7%
Employment rate above average: 91% of graduates are employed 3–4 years after completing their studies(average across all institutions)
Graduates' salaries are about average: ₪15,100 average monthly salary 5–6 years after completing their studies(average across all institutions)
- Source:Avodata, Ministry of Laboravodata.labor.gov.ilchecked 2 Oct 20262023 data
In short, in plain words
In communication studies, students learn to understand and analyze the media and take a critical look at it, while also gaining practical skills.
Topics covered include journalism, public relations, and social psychology, as well as practical workshops in writing and editing.
Graduates of the field work in advertising and marketing consulting, sales and marketing management, and journalism.
A plain-words retelling of the Avodata data
- Source:Avodata, Ministry of Laboravodata.labor.gov.ilchecked 2 Oct 20262023 data
Admitted students and graduates — by type of institution
average across universities
- Program length: 3 years
- On-time graduation rate: 85% of students
- Average bagrut score of admitted students: 94 points
- Average psychometric score 540 points
average across colleges
- Program length: 3 years
- On-time graduation rate: 85% of students
- Average bagrut score of admitted students: 88 points
- Average psychometric score: 480 points
average across all institutions
- Program length: 3 years
- On-time graduation rate: 85% of students
- Average bagrut score of admitted students: 91 points
- Average psychometric score: 510 points
- Source:Avodata, Ministry of Laboravodata.labor.gov.il“universities” tab“colleges” tabchecked 2 Oct 20262023 data