Communication

The College of Management – Academic StudiesBachelor of Arts (B.A)

No psychometric exam — with a bagrut average of 85 or more

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Admission requirements

You can be admitted through one of these tracks:

By bagrut, no psychometric exam

Admission requirements / bagrut track(our wording)

Bagrut track: weighted bagrut average of 85 or higher*.
*Applicants with a weighted bagrut average of 85–89.4 may be required to meet certain conditions set by the academic unit.

Regular track

Admission Requirements / Bagrut and Psychometric Exam Track(our wording)

Bagrut and Psychometric Exam Track: weighted bagrut average of 85 or higher, psychometric score of 550 or higher, and meeting the weighted score required by the institution.

Regular track

Admission Requirements / Bagrut and Psychometric Exam Track – Alternative 2(our wording)

Or: weighted bagrut average of 80 or higher, psychometric score of 600 or higher, and meeting the weighted score required by the institution.

For reservists

Special admission pathway for applicants who served as combat soldiers in regular or career service

The College of Management – Academic Studies recognizes combat soldiers’ contribution to the country and offers a special admission pathway with more flexible requirements. Applicants who meet the eligibility requirements may be admitted as regular students even if they do not meet the regular automatic admission requirements.
Eligibility requirementsAn applicant who served in the army as a combat soldier, holds a “Gold” honorable discharge certificate, and wishes to be admitted to studies within 5 years after the end of the year of discharge from regular or career service.

Through a preparatory program

Mechina track

Applicants who do not meet the admission requirements may register for the mechina track (subject to meeting the admission requirements for mechinot).

Special track

Exceptional admission

In accordance with the Council for Higher Education’s guidelines, the unit reserves the right to consider applicants who do not meet the admission requirements for exceptional admission, limited to up to 10% of the admission quota.

For adults and those who have studied before1

Bachelor's degree in Communication for Academics

Eligibility for a bachelor's degree from an academic institution recognized in Israel.

These are minimum requirements: meeting them does not by itself guarantee admission.

The requirements are in the institution's words. Names and labels marked "our wording" are our own, written from the same page.

The Hebrew terms

bagrutבגרותbagrut averageממוצע בגרותweighted bagrut averageממוצע בגרות משוקללapplicantמועמדpsychometric examפסיכומטריpsychometric scoreציון פסיכומטריcombat soldiersלוחמיםcareer soldiersקבעregular studentמן המנייןmechinaמכינה

Source:The institution's sitecolman.ac.ilchecked 2 Oct 2026

What you study

The studies provide theoretical knowledge for analyzing and understanding communication, with a critical perspective on the media, alongside practical tools and skills needed to enter the field. The curriculum covers topics from a range of fields, including journalism, public relations, social psychology, communication, society and culture, fundamentals of social and political thought, fundamentals of humanistic thought, theories and models, as well as practical workshops in writing, presenting, editing, and more.

Source:Avodata, Ministry of Laboravodata.labor.gov.ilchecked 2 Oct 20262023 data

After the degree

What graduates work as

Advertising and Marketing Consultingmost commonDeveloping and coordinating marketing strategies and advertising campaigns. Defining markets and identifying and developing marketing opportunities for new and existing products and services.
Sales and Marketing Managementmost commonPlanning, directing, and coordinating marketing and sales work within or for a company or organization.
Journalismmost commonResearching, reporting and interpreting news and current affairs in print and online newspapers, on television, on the radio and in other media.
Directing, Production and Arts ManagementSupervision and oversight of the technical and artistic aspects of making films, television and radio programs, music, and theater productions.
Office ManagementSupervising and coordinating the activities of employees in the office.

Which industries they work in

Computer programming, computer consulting, and other related services17%
Advertising and market research11%
Education7%

Employment rate is above average 94% of graduates are employed 3–4 years after completing their studies

Graduates' salaries are about average: ₪14,800 average monthly salary 5–6 years after completing their studies

Source:Avodata, Ministry of Laboravodata.labor.gov.il /…/494checked 2 Oct 2026
Source:Avodata, Ministry of Laboravodata.labor.gov.il /…/206checked 2 Oct 2026

Admitted students and graduates

for this program at this institution

Program length: 3 years
On-time graduation rate: 85% of students
Average bagrut score of admitted students: 89 points
Average psychometric score: 500 points

Source:Avodata, Ministry of Laboravodata.labor.gov.ilchecked 2 Oct 2026

Money

How the institution is funded

Non-budgeted institutions

Tuition

At academic institutions that are not funded by the Planning and Budgeting Committee (PBC), tuition is set by the institution itself.

Source:Council for Higher Educationche.org.il /…/מוסדות לא מתוקצביםchecked 4 Oct 2026
Source:Council for Higher Educationche.org.il /…/שכר-הלימודchecked 4 Oct 2026