Communication
Peres Academic CenterBachelor of Arts (B.A)
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Admission requirements
You can be admitted through one of these tracks:
By bagrut, no psychometric exam
Bagrut average of 90 or higher – automatic admission with regular student status
- Bagrut average of 90 or higher – automatic admission with regular student status.
Special track
Bagrut average between 83 and 89 – conditional admission
- Bagrut average between 83 and 89 – conditional admission; transition to the second year is conditional on an average grade of at least 75 in the first semester.
For adults and those who have studied before1
Applicants without a bagrut certificate, over age 30
- Applicants without a bagrut certificate, over age 30 – admission after completing a mechina for people aged 30+.
These are minimum requirements: meeting them does not by itself guarantee admission.
The Hebrew terms
bagrut averageממוצע בגרותbagrutבגרותregular studentמן המנייןconditional admissionקבלה על תנאיapplicantמועמדbagrut certificateתעודת בגרותmechinaמכינה
- Source:The institution's sitepac.ac.ilchecked 2 Oct 2026
What you study
The studies provide theoretical knowledge for analyzing and understanding communication, with a critical perspective on the media, alongside practical tools and skills needed to enter the field. The curriculum covers topics from a range of fields, including journalism, public relations, social psychology, communication, society and culture, fundamentals of social and political thought, fundamentals of humanistic thought, theories and models, as well as practical workshops in writing, presenting, editing, and more.
- Source:Avodata, Ministry of Laboravodata.labor.gov.ilchecked 2 Oct 20262023 data
After the degree
What graduates work as
- Advertising and Marketing Consultingmost commonDeveloping and coordinating marketing strategies and advertising campaigns. Defining markets and identifying and developing marketing opportunities for new and existing products and services.
- Sales and Marketing Managementmost commonPlanning, directing, and coordinating marketing and sales work within or for a company or organization.
- Journalismmost commonResearching, reporting and interpreting news and current affairs in print and online newspapers, on television, on the radio and in other media.
- Directing, Production and Arts ManagementSupervision and oversight of the technical and artistic aspects of making films, television and radio programs, music, and theater productions.
- Office ManagementSupervising and coordinating the activities of employees in the office.
Which industries they work in
- Computer programming, computer consulting, and other related services17%
- Advertising and market research11%
- Education7%
Employment rate above average: 91% of graduates are employed 3–4 years after completing their studies(average across colleges)
Graduates' salaries are about average: ₪15,100 average monthly salary 5–6 years after completing their studies(average across colleges)
- Source:Avodata, Ministry of Laboravodata.labor.gov.il“colleges” tabchecked 2 Oct 20262023 data
Admitted students and graduates
average across colleges
- Program length: 3 years
- On-time graduation rate: 85% of students
- Average bagrut score of admitted students: 88 points
- Average psychometric score: 480 points
- Source:Avodata, Ministry of Laboravodata.labor.gov.il“colleges” tabchecked 2 Oct 20262023 data
Money
How the institution is funded
Non-budgeted institutions
Tuition
At academic institutions that are not funded by the Planning and Budgeting Committee (PBC), tuition is set by the institution itself.
- Source:Council for Higher Educationche.org.il /…/מוסדות לא מתוקצביםchecked 4 Oct 2026
- Source:Council for Higher Educationche.org.il /…/שכר-הלימודchecked 4 Oct 2026
Links
This field at other institutions
- “Orot Israel” Academic College of Education, established by Orot Israel College and Moreshet Yaakov CollegeHigh School Track: Media and Communications Studies (Grades 7–10)Bachelor of Education (B.Ed)
- Ariel University in SamariaCommunicationBachelor of Arts (B.A)
- Bar-Ilan UniversityCommunicationBachelor of Arts (B.A)
- Ben-Gurion University of the NegevCommunicationBachelor of Arts (B.A)
- Hebrew University of JerusalemCommunication and JournalismBachelor of Arts (B.A)
- Jerusalem Multidisciplinary Academic CenterGovernment, Communication and DiplomacyBachelor of Arts (B.A)
- Kibbutzim College of Education, Technology and the ArtsHigh School Track: Media and Film (grades 9–12)Bachelor of Art Education (B.Ed.F.A)
- Kinneret Academic CollegeCommunicationBachelor of Arts (B.A)
- Max Stern Academic College of Emek YezreelCommunication and Media StudiesBachelor of Arts (B.A)
- Netanya Academic CollegeCommunicationBachelor of Arts (B.A)
- Ono Academic CollegeAdvertising and Marketing CommunicationsBachelor of Arts (B.A)
- Oranim Academic College of EducationCommunication Studies, Secondary School Track (Grades 7–10)Bachelor of Education (B.Ed)
- Reichman UniversityCommunicationBachelor of Arts (B.A)
- Tel Aviv UniversityCommunicationBachelor of Arts (B.A)
- The College of Management – Academic StudiesCommunicationBachelor of Arts (B.A)
- The College of Management – Academic StudiesMedia Studies and ManagementBachelor of Arts (B.A)
- The Open University of IsraelCommunicationBachelor of Arts (B.A)
- The Sapir Academic CollegeCommunicationBachelor of Arts (B.A)
- University of HaifaCommunicationBachelor of Arts (B.A)