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Communication

Netanya Academic CollegeBachelor of Arts (B.A)

No psychometric exam — with a bagrut average of 75 or more

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Admission requirements

You can be admitted through one of these tracks:

By bagrut, no psychometric exam

Double-major bachelor's degree in Behavioral Sciences and Communication

  • Holders of a full bagrut certificate with a weighted score of at least 75, or an equivalent certificate from abroad, or a practical engineer certificate with a weighted score of at least 80, or a certificate of completion of a pre-academic mechina (tailored to the applicant’s academic record) with a weighted score of at least 75, or a recognized academic degree from Israel or abroad.

By bagrut, no psychometric exam

Applicants whose weighted score on their bagrut certificate is 70–74 or whose score on their practical engineer certificate is 75–79

  • Admission requirements for the bachelor's degree program in Behavioral Sciences and CommunicationApplicants whose weighted score on their bagrut certificate is 70–74 or whose practical engineer certificate score is 75–79 may be admitted subject to a personal interview.

By bagrut, no psychometric exam

Bachelor's degree in Communication and Business Administration

  • Holders of a full bagrut certificate with a weighted score of at least 78, or an equivalent certificate from abroad, or a practical engineer certificate with a weighted score of at least 80.
  • In addition, a bagrut grade in mathematics of at least 60 is required for those who took 4 or 5 units, or a grade of at least 75 for those who took 3 units.
  • Admitted students with bagrut in mathematics at 3 units (any grade), as well as admitted students with bagrut in mathematics at 4 units whose grade is 60–75, are required to take a mathematics preparatory course during the first semester. Passing grade in the course: 70.

By bagrut, no psychometric exam

Applicants whose bagrut average is 72–78, as well as applicants whose bagrut grade in 3-unit mathematics is 60–75

  • Bachelor's degree in Communication and Business AdministrationApplicants whose average bagrut grades are 72–78, as well as applicants whose bagrut grade in 3-unit mathematics is 60–75, may be admitted subject to a personal admission interview.
  • Admitted students with bagrut in mathematics at 3 units (any grade), as well as admitted students with bagrut in mathematics at 4 units whose grade is 60–75, are required to take a mathematics preparatory course during the first semester. Passing grade in the course: 70.

Through a preparatory program

Graduates of a pre-academic mechina (tailored to the applicant’s academic record) will also be admitted

  • Bachelor's degree in Communication and Business AdministrationGraduates of a pre-academic mechina (tailored to the applicant’s academic record) will also be admitted, with an average grade of at least 75 and a grade of at least 75 in the mathematics course.

Special track

Exceptional admission

  • The College allows applicants who do not meet the required grade average to be admitted (hereinafter: exceptional admission), up to 10% of the number of students admitted to each program. The considerations guiding exceptional admission are: special personal circumstances; affirmative action for disadvantaged populations; expanding access to academic studies for applicants who are the first in their family to pursue higher education.
For adults and those who have studied before2

Holders of a recognized academic degree from Israel or abroad

  • Bachelor's degree in Communication and Business AdministrationHolders of a recognized academic degree from Israel or abroad will also be admitted.

An applicant who studied in a dedicated mechina for applicants aged 30 and over

  • Bachelor's degree in Communication and Business AdministrationAn applicant who studied in a dedicated mechina for people aged 30 and over may be admitted with an average grade of at least 70.

These are minimum requirements: meeting them does not by itself guarantee admission.

For every track

  • Applicants who studied at a high school where the main language of instruction is not Hebrew are required to take a Hebrew screening test (Yael exam).

The Hebrew terms

bachelor's degreeתואר ראשוןdouble majorדו-חוגיbagrut certificateתעודת בגרותbagrutבגרותweighted scoreציון משוקללpractical engineerהנדסאיmechinaמכינהpre-academic mechinaמכינת קד"אapplicantמועמדpersonal interviewראיון אישי

What you study

The studies provide theoretical knowledge for analyzing and understanding communication, with a critical perspective on the media, alongside practical tools and skills needed to enter the field. The curriculum covers topics from a range of fields, including journalism, public relations, social psychology, communication, society and culture, fundamentals of social and political thought, fundamentals of humanistic thought, theories and models, as well as practical workshops in writing, presenting, editing, and more.

After the degree

What graduates work as

  • Advertising and Marketing Consultingmost commonDeveloping and coordinating marketing strategies and advertising campaigns. Defining markets and identifying and developing marketing opportunities for new and existing products and services.
  • Sales and Marketing Managementmost commonPlanning, directing, and coordinating marketing and sales work within or for a company or organization.
  • Journalismmost commonResearching, reporting and interpreting news and current affairs in print and online newspapers, on television, on the radio and in other media.
  • Directing, Production and Arts ManagementSupervision and oversight of the technical and artistic aspects of making films, television and radio programs, music, and theater productions.
  • Office ManagementSupervising and coordinating the activities of employees in the office.

Which industries they work in

  • Computer programming, computer consulting, and other related services17%
  • Advertising and market research11%
  • Education7%

Employment rate above average: 91% of graduates are employed 3–4 years after completing their studies(average across colleges)

Graduates' salaries are about average: ₪15,100 average monthly salary 5–6 years after completing their studies(average across colleges)

Admitted students and graduates

average across colleges

  • Program length: 3 years
  • On-time graduation rate: 85% of students
  • Average bagrut score of admitted students: 88 points
  • Average psychometric score: 480 points

Money

How the institution is funded

Non-budgeted institutions

Tuition

At academic institutions that are not funded by the Planning and Budgeting Committee (PBC), tuition is set by the institution itself.

This field at other institutions

Questions and contact:info.shpieg@gmail.com

An unofficial guide. Every fact comes from a public source — the institutions' sites, the Council for Higher Education, the Labor Ministry's Avodata, the Ministry of Defense — and links to it. Requirements change: check the institution's site before you apply.

How the data was collected

  • The Council for Higher Education register of institutions and programs — 2 Oct 2026
  • Avodata, Ministry of Labor: fields, employment and pay — 2023 data, collected 2 Oct 2026
  • Institutions' sites: admission requirements — checked 2 Oct 2026–5 Oct 2026
  • The Russian, English and French text is machine-translated and reviewed; where they differ, the Hebrew original prevails

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