Communication

The Sapir Academic CollegeBachelor of Arts (B.A)

No psychometric exam — with a bagrut average of 75 or morePeriphery 44 grant — a contribution to first-year tuitionWho: Discharged soldiers and those who have completed national service.per the Ministry of Defense page as checked on 4 Oct 2026

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Admission requirements

You can be admitted through one of these tracks:

By bagrut, no psychometric exam

Admission as a regular student

An average grade of 75 or higher on the bagrut certificate or in a pre-academic mechina, or a weighted score of 75 or higher on a practical engineer diploma
Admissions test and personal interview
A grade of 75 or higher in English at a minimum of 3 units, or in an English course in a mechina or as part of a practical engineer diploma
Moving on to the second year requires an average of at least 70 at the end of the first year in the department’s core courses.

Special track

Conditional admission

Admissions test and personal interview
For applicants with an average grade of 70–74.9 in their bagrut certificate or pre-academic mechina, or a weighted score in a practical engineer diploma
Moving on to the second year requires an average of at least 75 at the end of the first year in the department’s core courses.

Special track

Review of exceptional cases

In accordance with Council for Higher Education guidelines, the department may admit up to 10% of applicants who do not meet the admission requirements as exceptional cases, plus an additional 8% of exceptional cases on the grounds of reserve duty and service as combat soldiers during regular service, as well as parents of a child under 13 whose spouse served at least 42 days during the year preceding registration.
In addition, in exceptional and rare cases, in accordance with Council for Higher Education guidelines and at the department’s discretion, an exemption may be granted and admission without a bagrut certificate may be allowed for applicants who have demonstrated that their ability to study was severely affected due to significant and lengthy service in the war (more than 90 days) and/or a significant injury sustained during military service in the war and/or other affected groups, such as those who were orphaned of their parents as a result of the events of 7.10, returned hostages, and similar cases.

For adults and those who have studied before2

Students completing their first year in social sciences at a recognized academic institution

Students completing their first year in social sciences at a recognized academic institution may enter the second year directly in the Department of Communication (including the professional tracks). Admission is based on presenting a transcript to the department’s academic advisor and is subject to the Council for Higher Education’s guidelines.

Continuation track for students in the practical engineer media design program

The Sapir Technological Center for Practical Engineers offers a continuation track for students in the practical engineer media design program: further studies toward a B.A. in Communication over 2 years plus a summer semester (5 semesters in total, in addition to the 2 years of practical engineer studies).
Eligibility for a practical engineer diploma in media design from MAHAT
Exemption from academic English

These are minimum requirements: meeting them does not by itself guarantee admission.

For every track

Applicants who studied at a high school where the language of instruction is not Hebrew must take a Hebrew proficiency exam (Yael exam).

The Hebrew terms

regular studentמן המנייןbagrut certificateתעודת בגרותbagrutבגרותmechinaמכינהpre-academic mechinaמכינת קד"אweighted scoreציון משוקללpractical engineerהנדסאיpersonal interviewראיון אישיunitsיח"לdepartmentחוג

Source:The institution's sitesapir.ac.ilchecked 2 Oct 2026

What you study

The studies provide theoretical knowledge for analyzing and understanding communication, with a critical perspective on the media, alongside practical tools and skills needed to enter the field. The curriculum covers topics from a range of fields, including journalism, public relations, social psychology, communication, society and culture, fundamentals of social and political thought, fundamentals of humanistic thought, theories and models, as well as practical workshops in writing, presenting, editing, and more.

Source:Avodata, Ministry of Laboravodata.labor.gov.ilchecked 2 Oct 20262023 data

After the degree

What graduates work as

Advertising and Marketing Consultingmost commonDeveloping and coordinating marketing strategies and advertising campaigns. Defining markets and identifying and developing marketing opportunities for new and existing products and services.
Sales and Marketing Managementmost commonPlanning, directing, and coordinating marketing and sales work within or for a company or organization.
Journalismmost commonResearching, reporting and interpreting news and current affairs in print and online newspapers, on television, on the radio and in other media.
Directing, Production and Arts ManagementSupervision and oversight of the technical and artistic aspects of making films, television and radio programs, music, and theater productions.
Office ManagementSupervising and coordinating the activities of employees in the office.

Which industries they work in

Computer programming, computer consulting, and other related services17%
Advertising and market research11%
Education7%

Employment rate above average: 91% of graduates are employed 3–4 years after completing their studies

Graduates’ salaries are below average 13,000 ₪ Average monthly salary 5–6 years after completing their studies

Source:Avodata, Ministry of Laboravodata.labor.gov.il /…/494checked 2 Oct 2026
Source:Avodata, Ministry of Laboravodata.labor.gov.il /…/218checked 2 Oct 2026

Admitted students and graduates

for this program at this institution

Program length: 3 years
On-time graduation rate: 90% of students
Average bagrut score of admitted students: 87 points
Average psychometric score: 490 points

Source:Avodata, Ministry of Laboravodata.labor.gov.ilchecked 2 Oct 2026

Money

How the institution is funded

Budgeted institutions

Tuition2026/27

Annual tuition for a full-time bachelor's degree program in the 2026/27 academic year: ₪12,203.

Periphery 44 grant

Periphery 44 grant — a contribution to first-year tuition

Who: Discharged soldiers and those who have completed national service.

per the Ministry of Defense page as checked on 4 Oct 2026

Source:Council for Higher Educationche.org.il /…/מוסדות אקדמייםchecked 4 Oct 2026
Source:Council for Higher Educationche.org.il /…/שכר-הלימודchecked 4 Oct 2026
Source:Ministry of Defensehachvana.mod.gov.il /…/List-of-Educational-Institu…checked 4 Oct 2026
Source:Ministry of Defensehachvana.mod.gov.il /…/Perypheria44checked 4 Oct 2026