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Communication and Media Studies

Max Stern Academic College of Emek YezreelBachelor of Arts (B.A)

No psychometric exam — with a bagrut average of 73 or morePeriphery 44 grant — a contribution to first-year tuitionWho: Discharged soldiers and those who have completed national service.per the Ministry of Defense page as checked on 4 Oct 2026

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Admission requirements

Intake for the 2026/27 academic year

You can be admitted through one of these tracks:

Regular track

Option A:

  • • A score of at least 580 on the psychometric exam.
  • Required score on the Hebrew proficiency test (Yael) for applicants who took the psychometric exam in a language other than Hebrew and/or attended a high school where the language of instruction is not Hebrew(Required Yael exam score – 100)

Regular track

Option B:

  • A score of at least 480 on the psychometric exam, combined with a weighted average score (the weighted average score of the bagrut and psychometric exam) of at least 500.
  • Required score on the Hebrew proficiency test (Yael) for applicants who took the psychometric exam in a language other than Hebrew and/or attended a high school where the language of instruction is not Hebrew(Required Yael exam score – 100)

By bagrut, no psychometric exam

Option 3:

  • Raw average (without bonus points) of at least 73 in the bagrut certificate
  • Required score on the Hebrew proficiency test (Yael) for applicants who took the psychometric exam in a language other than Hebrew and/or attended a high school where the language of instruction is not Hebrew(Required Yael exam score – 120)
  • Admission based on option C will not be available to an applicant who presents a foreign high-school diploma and/or a completion certificate from an immigrants’ mechina.

Through a preparatory program

Option D: Admission requirements for graduates of pre-academic mechinot

  • A raw average (without bonus points) of at least 73 on the completion certificate for the semester-based or yearlong pre-academic mechina at Max Stern Academic College of Emek Yezreel, or an average of at least 73 in a yearlong subject-specific mechina in the social sciences at one of the recognized higher education institutions in Israel, preparatory-program tracks at the various institutions (mechina graduates are exempt from presenting a Yael exam score)

Another track

Former members of the security forces

  • Those eligible to apply are people who serve / have served in officer positions in the security forces and/or hold an IDF discharge certificate as combat soldiers. Holders of a Gold Certificate. (Presentation of the certificate is mandatory)
  • These applicants may be admitted only with the approval of the department admissions committee.
  • The department admissions committee may set conditions for admitting applicants relating to their level of achievement in their first year of studies at the academic college.
  • English level placement on the Amir exam / Amiram exam / Amirnet exam.
  • Applicants who studied at a high school where the language of instruction is not Hebrew are required to have a Yael exam score of 120.

Another track

Applicants with a record of volunteering / leadership from development towns, Arab localities and neighborhoods undergoing rehabilitation

  • Applicants who have contributed to community life and present official confirmation of having engaged in social and volunteer activities for at least 2 years after completing high school, and who demonstrate clear leadership ability. And/or applicants who have completed and present official confirmation of completing a year of service / pre-military mechina before military service / national service.
  • These applicants may be admitted only with the approval of the department admissions committee.
  • The department admissions committee may set conditions for admitting applicants relating to their level of achievement in their first year of studies at the academic college.
  • English level placement on the Amir exam / Amiram exam.
  • Applicants who studied at a high school where the language of instruction is not Hebrew are required to have a Yael exam score of 120.

Special track

Deserving advancement (affirmative-action category based on socio-economic criteria)

  • This track admits applicants defined as “deserving advancement” according to criteria based on the rules of the Association for the Advancement of Education
  • Present the score received from the Association for the Advancement of Education. The score will be added to the applicant’s educational background.
  • Some departments require additional threshold requirements, such as interviews, an admissions committee, a certain level of English, etc. Applicants registered through this track must also meet them
  • The Academic College of Emek Yezreel does not guarantee admission to all applicants recognized as deserving advancement who have the qualifications detailed above. The applicants with the strongest qualifications within the “deserving advancement” category will be admitted.

Special track

Exceptional admission

  • The departmental admissions committee will consider and decide whether to admit or reject applicants in exceptional cases (who do not meet the regular admission requirements) in the following cases: • When there is a gap between the applicant’s psychometric score and the psychometric score required by the department. • When there is a gap between the applicant’s weighted average score and the weighted average score (weighted average score) required by the department. • Applicants seeking an exemption from the psychometric exam based on at least 5 academic courses related to the curriculum in the department they are applying to (the Department of Economics and Management requires at least 3 related academic courses) and the average required by the department. • When there is a gap between other applicant data and other admission requirements as determined by the department chair.
  • Each department has a quota for exceptional admission, set by the Council for Higher Education [CHE], of up to 10% of the applicants admitted to the department.
  • A status granted to a student who does not meet one of the college’s admission requirements and was admitted exceptionally, on condition that they complete the missing requirement and/or an equivalent requirement. Admission with this status requires approval by the departmental admissions committee.
For adults and those who have studied before1

Applicants aged 35 and over, graduates of the +30 mechina, graduates with a bachelor's degree from a recognized academic institution in Israel or abroad, and practical engineers

  • Applicants aged 35 and over, graduates of the +30 mechina, graduates with a bachelor's degree from a recognized academic institution in Israel or abroad, and practical engineers are exempt from the psychometric exam and will be admitted subject to the general admission requirements.

These are minimum requirements: meeting them does not by itself guarantee admission.

For every track

  • A score of at least 85 in English on the psychometric exam and/or the Amir exam (English screening exam).
  • A full bagrut certificate from the Ministry of Education or an equivalent certificate (pre-academic mechina, foreign high-school diploma / practical engineer certificate / certificate of graduation from a recognized institution in Israel or abroad, etc.).

The Hebrew terms

psychometric examפסיכומטריYael examיע"לweighted average scoreצמ"מbagrutבגרותraw scoreגולמיbonus pointsבונוסיםbagrut certificateתעודת בגרותapplicantמועמדforeign high-school diplomaבגרות חו"לmechinaמכינה

  • Source:The institution's siteyvc.ac.ilchecked 2 Oct 2026intake 2026/27

What you study

The studies provide theoretical knowledge for analyzing and understanding communication, with a critical perspective on the media, alongside practical tools and skills needed to enter the field. The curriculum covers topics from a range of fields, including journalism, public relations, social psychology, communication, society and culture, fundamentals of social and political thought, fundamentals of humanistic thought, theories and models, as well as practical workshops in writing, presenting, editing, and more.

After the degree

What graduates work as

  • Advertising and Marketing Consultingmost commonDeveloping and coordinating marketing strategies and advertising campaigns. Defining markets and identifying and developing marketing opportunities for new and existing products and services.
  • Sales and Marketing Managementmost commonPlanning, directing, and coordinating marketing and sales work within or for a company or organization.
  • Journalismmost commonResearching, reporting and interpreting news and current affairs in print and online newspapers, on television, on the radio and in other media.
  • Directing, Production and Arts ManagementSupervision and oversight of the technical and artistic aspects of making films, television and radio programs, music, and theater productions.
  • Office ManagementSupervising and coordinating the activities of employees in the office.

Which industries they work in

  • Computer programming, computer consulting, and other related services17%
  • Advertising and market research11%
  • Education7%

Employment rate is above average 94% of graduates are employed 3–4 years after completing their studies

Graduates’ salaries are below average 11,600 ₪ Average monthly salary 5–6 years after completing their studies

Admitted students and graduates

for this program at this institution

  • Program length: 3 years
  • On-time graduation rate 65% of students
  • Average bagrut score of admitted students: 87 points
  • Average psychometric score 450 points

Money

How the institution is funded

Budgeted institutions

Tuition2026/27

Annual tuition for a full-time bachelor's degree program in the 2026/27 academic year: ₪12,203.

Periphery 44 grant

Periphery 44 grant — a contribution to first-year tuition

Who: Discharged soldiers and those who have completed national service.

per the Ministry of Defense page as checked on 4 Oct 2026

This field at other institutions

Questions and contact:info.shpieg@gmail.com

An unofficial guide. Every fact comes from a public source — the institutions' sites, the Council for Higher Education, the Labor Ministry's Avodata, the Ministry of Defense — and links to it. Requirements change: check the institution's site before you apply.

How the data was collected

  • The Council for Higher Education register of institutions and programs — 2 Oct 2026
  • Avodata, Ministry of Labor: fields, employment and pay — 2023 data, collected 2 Oct 2026
  • Institutions' sites: admission requirements — checked 2 Oct 2026–5 Oct 2026
  • The Russian, English and French text is machine-translated and reviewed; where they differ, the Hebrew original prevails

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