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Communication

Ariel University in SamariaBachelor of Arts (B.A)

No psychometric exam — with a bagrut average of 95 or more

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Admission requirements

You can be admitted through one of these tracks:

By bagrut, no psychometric exam

Average: 95

  • Average: 95

Regular track

Psychometric score

  • Psychometric score: at least 580
  • Eligibility for a bagrut certificate with an average of at least 80.

Regular track

Combined score

  • Combined score: 580

Regular track

Invitation to an interview

  • Applicants who meet one of the following conditions will be invited to a personal interview with the admissions committee: bagrut average of 85–95. Or a combined admission score of 550–580 (provided that the bagrut average is 80 or higher). Completion of a designated mechina in social sciences with an average of 85–88.
  • If the admissions committee decides to accept the applicant after the interview, the admission options will be regular admission or conditional admission.

Regular track

Applicants with a foreign high-school diploma

  • Psychometric score 580
  • Yael exam score of at least 120.

Through a preparatory program

Dedicated mechina average

  • Average in the designated mechina: 88
  • You must show eligibility for a bagrut certificate.

Special track

Application for admission through the “Transfer Track” from the Multidisciplinary Department

  • Applicants who meet the admission requirements for the General Multi-Domain Department may submit a request for their candidacy to be reviewed through the “Transition Pathway” in the General Multi-Domain Department and for a tailored course schedule to be prepared, allowing them to transfer to the Department of Communication at the end of the year.
  • Transfer is conditional on completing the entire first year, including an English course appropriate to the applicant’s level, with a cumulative average of 80 and a grade of at least 70 in every course.

Special track

Exceptional admission

  • The department reserves the right to consider applicants who do not meet the admission requirements through exceptional admission, subject to a limit of up to 10% of the admission quota, in accordance with Council for Higher Education guidelines. Each case will be reviewed individually by the departmental admissions committee.
For adults and those who have studied before2

Transfer route from The Open University of Israel for applicants without eligibility for a bagrut certificate

  • Transfer route from The Open University of Israel for applicants without eligibility for a bagrut certificate—completion of the first year at The Open University of Israel in the same field and accumulation of at least 30 credit points with an average of 75 and a minimum grade of 70 in each course.

At least 24 credit points

  • Admission is conditional on an average of at least 80 and a minimum grade of 75 in each course, across at least 24 credit points, subject to approval by the department admissions committee. Eligibility for a bagrut certificate is required.

These are minimum requirements: meeting them does not by itself guarantee admission.

For every track

  • A Yael exam score of at least 120 is required for applicants who completed high school where the language of instruction was not Hebrew, and/or who took the psychometric exam in a language other than Hebrew. Applicants with a score of 110–119 may be admitted under “Semester Admission” and will be required to enroll in the Hebrew course “Scientific Reading and Writing” in the first semester and complete it with a grade of at least 75.

The Hebrew terms

psychometric scoreציון פסיכומטריpsychometric examפסיכומטריeligibility for a bagrut certificateזכאות לבגרותbagrutבגרותcombined scoreציון משולבadmission scoreציון קבלהapplicantמועמדpersonal interviewראיון אישיadmissions committeeועדת קבלהbagrut averageממוצע בגרות

What you study

The studies provide theoretical knowledge for analyzing and understanding communication, with a critical perspective on the media, alongside practical tools and skills needed to enter the field. The curriculum covers topics from a range of fields, including journalism, public relations, social psychology, communication, society and culture, fundamentals of social and political thought, fundamentals of humanistic thought, theories and models, as well as practical workshops in writing, presenting, editing, and more.

After the degree

What graduates work as

  • Advertising and Marketing Consultingmost commonDeveloping and coordinating marketing strategies and advertising campaigns. Defining markets and identifying and developing marketing opportunities for new and existing products and services.
  • Sales and Marketing Managementmost commonPlanning, directing, and coordinating marketing and sales work within or for a company or organization.
  • Journalismmost commonResearching, reporting and interpreting news and current affairs in print and online newspapers, on television, on the radio and in other media.
  • Directing, Production and Arts ManagementSupervision and oversight of the technical and artistic aspects of making films, television and radio programs, music, and theater productions.
  • Office ManagementSupervising and coordinating the activities of employees in the office.

Which industries they work in

  • Computer programming, computer consulting, and other related services17%
  • Advertising and market research11%
  • Education7%

Above-average employment rate: 92% of graduates are employed 3–4 years after completing their studies

Graduates' salaries are below average: ₪13,500 average monthly salary 5–6 years after graduation

Admitted students and graduates

for this program at this institution

  • Program length: 3 years
  • Average bagrut score of admitted students: 95 points
  • Average psychometric score: 480 points

Money

How the institution is funded

Budgeted institutions

Tuition2026/27

Annual tuition for a full-time bachelor's degree program in the 2026/27 academic year: ₪12,203.

This field at other institutions

Questions and contact:info.shpieg@gmail.com

An unofficial guide. Every fact comes from a public source — the institutions' sites, the Council for Higher Education, the Labor Ministry's Avodata, the Ministry of Defense — and links to it. Requirements change: check the institution's site before you apply.

How the data was collected

  • The Council for Higher Education register of institutions and programs — 2 Oct 2026
  • Avodata, Ministry of Labor: fields, employment and pay — 2023 data, collected 2 Oct 2026
  • Institutions' sites: admission requirements — checked 2 Oct 2026–5 Oct 2026
  • The Russian, English and French text is machine-translated and reviewed; where they differ, the Hebrew original prevails

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