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Communication

Tel Aviv UniversityBachelor of Arts (B.A)

No psychometric exam — with a bagrut average of 102 or more

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Admission requirements

Intake for the 2026/27 academic year

You can be admitted through one of these tracks:

Regular track

suitability score

  • Suitability score meets the admission thresholdacademic year: 2026/27Acceptance threshold: 530Rejection threshold: 529

Regular track

Eligibility for a bagrut certificate and a psychometric score

  • Psychometric score (general) of 640 or higher and eligibility for a bagrut certificate

By bagrut, no psychometric exam

Without a psychometric exam

  • Bagrut grade average of 102 or higher

Regular track

An additional 5 points to the suitability score

  • Suitability score meets the admission threshold
  • An additional 5 points to the suitability scoreLower than the required threshold for one online course or by 10 points for two online courses, provided there is a grade of 85 in each course
For adults and those who have studied before4

Partial academic education

  • An average of 85 or higher in partial studies at a recognized academic institution recognized by the CHE, comprising at least 30 academic semester hours; and: a general psychometric score of at least 520 or eligibility for a bachelor's degree from a recognized academic institution recognized by the CHE, and: a general psychometric score of at least 600

Eligibility for a bachelor's degree

  • Eligibility for a bachelor's degree from a recognized academic institution, with an average of at least 80

Eligibility for a master's degree

  • Eligibility for a master's degree from an academic institution recognized by the Council for Higher Education, with a grade of 85 or higher

Holders of a doctoral degree

  • Holders of a doctoral degree

These are minimum requirements: meeting them does not by itself guarantee admission.

For every track

  • Studies in the department are offered only as part of a double-major program. The second department may be in the Faculty of Social Sciences or any other faculty at the university.

The Hebrew terms

suitability scoreציון התאמהadmission thresholdציון סףeligibility for a bagrut certificateזכאות לבגרותbagrutבגרותpsychometric scoreציון פסיכומטריpsychometric examפסיכומטריrecognized academic institutionמוסד אקדמי מוכרCouncil for Higher Educationמל"גsemester hoursש"סbachelor's degreeתואר ראשון

Check your chances — the institution's calculator

  • Source:The institution's sitego.tau.ac.ilchecked 2 Oct 2026intake 2026/27

What you study

Marketing and advertising, public relations and spokesperson work, print and online, radio and television, and communications consulting. From politics to tech company IPOs to animal welfare organizations, every major initiative needs communications planning and support.

The studies provide theoretical knowledge for analyzing and understanding communication, with a critical perspective on the media, alongside practical tools and skills needed to enter the field. The curriculum covers topics from a range of fields, including journalism, public relations, social psychology, communication, society and culture, fundamentals of social and political thought, fundamentals of humanistic thought, theories and models, as well as practical workshops in writing, presenting, editing, and more.

After the degree

What graduates work as

  • Advertising and Marketing Consultingmost commonDeveloping and coordinating marketing strategies and advertising campaigns. Defining markets and identifying and developing marketing opportunities for new and existing products and services.
  • Sales and Marketing Managementmost commonPlanning, directing, and coordinating marketing and sales work within or for a company or organization.
  • Journalismmost commonResearching, reporting and interpreting news and current affairs in print and online newspapers, on television, on the radio and in other media.
  • Directing, Production and Arts ManagementSupervision and oversight of the technical and artistic aspects of making films, television and radio programs, music, and theater productions.
  • Office ManagementSupervising and coordinating the activities of employees in the office.

Which industries they work in

  • Computer programming, computer consulting, and other related services17%
  • Advertising and market research11%
  • Education7%

Employment rate is above average 93% of graduates are employed 3–4 years after completing their studies

Graduate salaries are similar to average ₪16,400 average monthly salary 5–6 years after graduation

Admitted students and graduates

for this program at this institution

  • Program length: 3 years
  • Average bagrut score of admitted students: 102 points
  • Average psychometric score: 620 points

Money

How the institution is funded

Budgeted institutions

Tuition2026/27

Annual tuition for a full-time bachelor's degree program in the 2026/27 academic year: ₪12,203.

This field at other institutions

An unofficial guide. Every fact comes from a public source — the institutions' sites, the Council for Higher Education, the Labor Ministry's Avodata, the Ministry of Defense — and links to it. Requirements change: check the institution's site before you apply.

How the data was collected

  • The Council for Higher Education register of institutions and programs — 2 Oct 2026
  • Avodata, Ministry of Labor: fields, employment and pay — 2023 data, collected 2 Oct 2026
  • Institutions' sites: admission requirements — checked 2 Oct 2026–5 Oct 2026
  • The Russian, English and French text is machine-translated and reviewed; where they differ, the Hebrew original prevails

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