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Communication

Kinneret Academic CollegeBachelor of Arts (B.A)

No psychometric exam — with a bagrut average of 83 or morePeriphery 44 grant — a contribution to first-year tuitionWho: Discharged soldiers and those who have completed national service.per the Ministry of Defense page as checked on 4 Oct 2026

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Admission requirements

These requirements are incomplete — the full list is on the institution's site

You can be admitted through one of these tracks:

Regular track

Double major in Communication + Human Resources - the direct track - with bagrut and psychometric exam(our wording)

  • English 4 units 60 at least
  • Minimum psychometric score 500
  • Admission interview Required
  • Bagrut gradesFull bagrut

By bagrut, no psychometric exam

Double major in Communication + Human Resources - the track without a psychometric exam - bagrut only(our wording)

  • Minimum bagrut average 83
  • English 4 units 60 at least
  • Admission interview Required

Through a preparatory program

Double major in Communication + Human Resources - the mechina track - pre-academic mechinot - dedicated mechina for Society and Humanities(our wording)

  • Specialized mechina average 78
  • Admission interview Required
  • To be admitted to the mechina, applicants must meet the following admission requirements: 12 years of schooling with partial bagrut + Mimad 400
  • Admission requirementsPre-academic mechina recognized by the Council for Higher Education and/or the college, average of 83

Through a preparatory program

Double major in Communication + Human Resources - the mechina track - pre-academic mechinot - semester-based mechina(our wording)

  • Semester mechina average 78
  • Admission interview Required
  • To be admitted to the mechina, applicants must meet the following admission requirement: full bagrut certificate
  • Admission requirementsPre-academic mechina recognized by the Council for Higher Education and/or the college, average of 83

Regular track

Double major in Communication + Education and Community - the direct track - with bagrut and psychometric exam(our wording)

  • English 4 units 60 at least
  • Minimum psychometric score 500
  • Bagrut gradesFull bagrut

By bagrut, no psychometric exam

Double major in Communication + Education and Community - the track without a psychometric exam - bagrut only(our wording)

  • Minimum bagrut average 83
  • English 4 units 60 at least

Through a preparatory program

Double major in Communication + Education and Community - admission through a mechina - pre-academic preparatory programs - dedicated mechina for Society and Humanities(our wording)

  • Dedicated mechina average 83
  • To be admitted to the mechina, applicants must meet the following admission requirements: 12 years of schooling with partial bagrut + Mimad 400

Through a preparatory program

Double major in Communication + Education and Community - admission through a mechina - pre-academic preparatory programs - semester-long mechina(our wording)

  • Semester-long mechina average 83
  • To be admitted to the mechina, applicants must meet the following admission requirement: full bagrut certificate

Special track

Double major in Communication + Human Resources - the track without a psychometric exam - bagrut only - admission under special status(our wording)

  • Bagrut average 80 to 83
  • English 4 units 60 at least
  • Admission interview Required
  • You can be admitted as a special-status student and, after completing the first semester, move to regular student status, provided your grade average is at least 75.

Special track

Double major in Communication + Education and Community - the track without a psychometric exam - bagrut only - admission under special status(our wording)

  • Bagrut average 74 to 83
  • English 4 units 60 at least
  • Admission interview Required
  • You can be admitted as a special-status student and, after completing the first semester, move to regular student status, provided your grade average is at least 75.
For adults and those who have studied before4

Double major in Communication + Human Resources - the mechina track - pre-academic mechinot - mechina +30(our wording)

  • +30 mechina average 78
  • Admission interview Required
  • To be admitted to the mechina, you must meet the following admission requirements: Age 30 or older without a bagrut certificate (or with a bagrut grade that does not allow admission)

Double major in Communication + Human Resources - the practical engineer track - certified practical engineer(our wording)

  • Practical engineer diploma average 75
  • Admission interview Required

Double major in Communication + Education and Community - the mechina track - pre-academic mechinot - mechina +30(our wording)

  • +30 mechina average 78
  • To be admitted to the mechina, you must meet the following admission requirements: Age 30 or older without a bagrut certificate (or with a bagrut grade that does not allow admission)

Double major in Communication + Education and Community - practical engineer admission track - certified practical engineer(our wording)

  • Practical engineer diploma average 75

These are minimum requirements: meeting them does not by itself guarantee admission.

The requirements are in the institution's words. Names and labels marked "our wording" are our own, written from the same page.

The Hebrew terms

double majorדו-חוגיbagrutבגרותpsychometric examפסיכומטריunitsיח"לpsychometric scoreציון פסיכומטריbagrut averageממוצע בגרותregular studentמן המנייןmechinaמכינהpre-academic mechinaמכינת קד"אCouncil for Higher Educationמל"ג

What you study

The studies provide theoretical knowledge for analyzing and understanding communication, with a critical perspective on the media, alongside practical tools and skills needed to enter the field. The curriculum covers topics from a range of fields, including journalism, public relations, social psychology, communication, society and culture, fundamentals of social and political thought, fundamentals of humanistic thought, theories and models, as well as practical workshops in writing, presenting, editing, and more.

After the degree

What graduates work as

  • Advertising and Marketing Consultingmost commonDeveloping and coordinating marketing strategies and advertising campaigns. Defining markets and identifying and developing marketing opportunities for new and existing products and services.
  • Sales and Marketing Managementmost commonPlanning, directing, and coordinating marketing and sales work within or for a company or organization.
  • Journalismmost commonResearching, reporting and interpreting news and current affairs in print and online newspapers, on television, on the radio and in other media.
  • Directing, Production and Arts ManagementSupervision and oversight of the technical and artistic aspects of making films, television and radio programs, music, and theater productions.
  • Office ManagementSupervising and coordinating the activities of employees in the office.

Which industries they work in

  • Computer programming, computer consulting, and other related services17%
  • Advertising and market research11%
  • Education7%

Employment rate above average: 91% of graduates are employed 3–4 years after completing their studies(average across colleges)

Graduates’ salaries below average: ₪10,000 average monthly salary 5–6 years after completing their studies

Admitted students and graduates

for this program at this institution

  • Program length: 3 years

Money

How the institution is funded

Budgeted institutions

Tuition2026/27

Annual tuition for a full-time bachelor's degree program in the 2026/27 academic year: ₪12,203.

Periphery 44 grant

Periphery 44 grant — a contribution to first-year tuition

Who: Discharged soldiers and those who have completed national service.

per the Ministry of Defense page as checked on 4 Oct 2026

This field at other institutions

Questions and contact:info.shpieg@gmail.com

An unofficial guide. Every fact comes from a public source — the institutions' sites, the Council for Higher Education, the Labor Ministry's Avodata, the Ministry of Defense — and links to it. Requirements change: check the institution's site before you apply.

How the data was collected

  • The Council for Higher Education register of institutions and programs — 2 Oct 2026
  • Avodata, Ministry of Labor: fields, employment and pay — 2023 data, collected 2 Oct 2026
  • Institutions' sites: admission requirements — checked 2 Oct 2026–5 Oct 2026
  • The Russian, English and French text is machine-translated and reviewed; where they differ, the Hebrew original prevails

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